Not content with dominating our living rooms, kitchens and bedrooms, Ikea is coming for our video game dens. The flatpack furniture giant has announced a new collection aimed specifically at game players. Set for release in UK stores on 1 October, the range will feature more than 30 products including gaming desks, chairs and accessories. Ikea says it has collaborated closely with Republic of Gamers (ROG), a gaming sub-brand of tech company Asus, to ensure specific comfort features for game players. The emphasis on comfort is perhaps most explicitly realised in the Lånespelare neck pillow and multi-functional cushion/blanket – a sort of giant padded sofa anorak, which does little to combat the cliche of lazy slovenly gamers, but will be amazing for weekend-long Fortnite sessions.